Its All About The Money Wk10

Nowadays rappers have to be more than rappers. Whats makes a successful rapper is everything he does outside of the rap scene. The money produced from albums and sales has increasingly reduced and in all honesty wasnt even that stable to begin with, the set up is almost created in such a way that it is almost impossible to see a major pay day if you dont have a back plan or a few.Being a business savy indivudual is the way to go, we all see P.Diddy, Jay-Z and 50 Cent, they built themselves brands and created empires. In order for a rapper to see any real money and longevity he must brand himself, the rap world is so much more than just the art now, its that and then some. You can look at rappers such as Common or Talib Kweli, both impecable rappers but neither have seen the type of success as say fabolous or Lil Wayne. Skills were important and still are but its all about the money now. What sells? Whats gonna get peoples attention? What do the people wanna see? And how can we bring in the money? It has shifted away from being a hobby or passion and became a business, turning artists into puppets, brining them in and squeezing every penny you could get out of them out. If you dont create something along the way, or make yourself a staple, you'll be chewed up and spit out.