Fashion seems to be the newest cliche in the rap community, a quick shout-out used to be the way to go, now it seems giving the fans a list is the new wave. Rappers have always been giving handouts and special privileges when it comes to clothes, their influence over the community was something thats always been admired and used. Along with that, rappers seem to be to drop a couple names or even faithfully wear a brand and their interest and slight loyalty to brand grasps the attention of the designer. Thus, resulting in the partnership between the two, they end up front row at all the shows,they're seen walking around and showing up to industry events with these elite designers.One can call this a form a publicity, a beneficial relationship for both parties. Fashion designers get cool points and publicity while the artists get front row seat to a whole new world, and a chance to socialize different group of influential people.
"Rollin for Lana, dripped in Gabana" -Foxy Brown
"Bought the Herve dress, it cause it fit the curves belts" -Fabolous
"Mr. Comme Des Garçons, Mr. Alexander Wang, Mr. Chain, pinky ring" -2 Chainz
"Raf Simons, Rick Owens, usually what i'm dressed in" - ASAP Rocky